Getting to know the types of content and how to produce it

Knowing the types of content is equal to the purposeful selection of content suitable for a business. This knowledge can also allow you to get a detailed analysis of how your audience interacts with each piece of content. Our world today does a large part of its activity in the network space of the web. In this space, content can tell you what to produce and how to present it, like a trump card.

1. Text content

Words are the voice of your business and activities. Artistic presentation of words will add value to your brand, product or service. Remember that the audience is like the audience who went to hear a symphony and they listen to your voice through your texts. You always have to decide if you want to scratch their ears and make them run away or if you want to enjoy your presence with each and every one of them. There are different types of textual content that you should choose from depending on your needs; From blog and website articles, email and newsletters, SMS and social media content to reports, analytical articles, translation and reportage. In the following, we will talk about the three most important types of them, i.e. blog, report and landing pages.

2. blog

“Content is king”; We have read this sentence many times everywhere, but we have never thought that where is the throne of the kingdom of content? Yes that’s right! The blog is the place where your words rule. Why? Because it is with the content of the blog that you can draw the audience to the site and introduce them to your services, products, work area, expertise or brand. In fact, the blog can expand the scope of the business and turn the audience into customers by providing attractive and detailed content. The principles of producing textual content for a blog are the following:

• Choosing an attractive and intriguing title
• Division and optimal arrangement of titles that are supposed to explain the topic
• Choosing practical and popular topics or specialized and rare topics that everyone is looking for answers to
• Careful in choosing words and presenting a tone appropriate to the target audience
• Creating a unique tone for presenting articles
• Honesty in paying for content to build trust and return the audience
• Providing clear, simple and practical explanations or providing detailed information about various topics
• Writing a short and attractive introduction considering the interests and preferences of the audience
• Writing a conclusion by inviting the audience to continue the discussion, offering an opinion and inviting her to create a conversation
• Considering the audience’s point of view and as a result trying to hear her opinion and mental interaction with the reader
• Compliance with SEO principles in the article
• Regular and targeted publication of content according to the content strategy of the blog

3. Reporter

One of the oldest types of textual content is reportage, which used to be presented in newspapers, especially local newspapers. Now news sites, widely read blogs and even some shopping sites provide reports for different businesses. Reportage can be simply an informative and unbiased report about a product or service or brand. By using reportage, an attempt is made to influence the mentality of the audience. Of course, a report is not a false ad with exaggerated information, and an honest tone and providing accurate information can be one of the features that attract the audience. On the other hand, in text processing, we are not going to hide that we are presenting an advertisement. It is important that the report is informative, practical and honest, and ultimately the audience will benefit from the presented content. Finally, the report can contain backlinks and be used to increase site visits. In fact, this type of text in this case is an indirect advertisement and a marketing method in digital marketing.

4. Landing pages

Landing page is one of the most important parts of a site and the landing point of visitors. If we consider your site as a huge city, the gates of this city will be landing pages. Accordingly, a landing page is the first page through which site visitors enter the world of your content. These pages can have different purposes; For example, their goal may be to familiarize the audience with business goals, different sections of the site, and listing different business products or services. If this is the goal, usually the page includes links to transfer the user. Sometimes you may need the user to provide their contact information, this can be done through the landing page. Some sites also prefer to use these pages to analyze user behavior. However, the landing pages of a site can include several things:

• The first page of the site
• A page that presents search results categorized by topic.
• The page whose link is placed in the Instagram bio.
• A page that is sent to others as an invitation link.
• The page that is presented to the audience in email newsletters.
• A page whose link is provided to users via SMS.

5. Audio content

Any content that can be received through listening is among the audio content. Podcast and article, book or audio story are the most important forms of this type of content. Audio content is becoming increasingly popular in today’s world. Many sites republish their old articles in audio form or provide a digital audio version of them at the same time as presenting new articles. Publishers are looking to release their most popular books in audio format. On the other hand, the world of podcasts is capturing the ears and minds of the audience. It was this year that the 2020 podcast statistics were presented in America and had very strange results: “In the US, there are over 1 million active podcasts and 30 million episodes, compared to 550,000 and 18.5 million in 2018.” We know how important content marketing is when there is such a large audience. The characteristics of audio content can be summarized as follows:

• is fast; In the sense that an audio content can be received faster than a text content. This is a key feature especially for those who are used to listening more than reading. The number of these people is not small at all.
• is flexible; It means that it can be easily listened to in different situations from behind the steering wheel to inside the bed. In general, many people listen to audio content while doing their daily tasks.
• It is attractive; Audio content is a direct way of dealing with content. When we hear, we feel the presence of another person. This feature helps businesses communicate more intimately and interactively with their audience.

6. Video content

Video content is so important that in digital marketing they have created a video marketing title for it. We should know that 14 billion videos are being published in the world every day. This number shows how much people’s minds have adapted to video today. You can produce all kinds of educational, promotional, interactive and scientific content with video. You can also create humorous and entertaining content, interviews, explanatory images and finally product reviews through video. Of course, different tools and applications also allow you to talk directly and live with the audience through video, answer their questions or teach them something. The appeal of the video can be summarized as follows:

• high interactivity; The audience’s emotional engagement with video content is much higher than with text or audio content. In fact, video content is a prime example of proving this old adage: “Hearing is never like seeing”.
• high accessibility; Today’s world is full of video publishing platforms, which makes it possible to share videos quickly and with great ease.
• increase visits; Visits are always a matter for site officials. Videos are one of the ways to increase traffic because they have the most impact on the audience in the shortest possible time.
• subject specialization; In video, you can turn even repetitive content into exclusive topics for your collection by creating a style, filming, editing and sounding.